When Surfers Evolve

I was going to entitle this post "Aquatic Advertising Conundrums ... Another Occasional Series" but I hope you'll agree that the title I settled on works best. I will be posting several more advertisements with aquatic themes where the product, idea or lifestyle we're being sold isn't immediately, or even ever, clear.

I spotted this undeniably arresting shot when I Googled '"Fish" for some pictures that Nipper 2 needed for a homework exercise. As you can see, it's an attempt by the World Wildlife Fund to highlight the dangers of climate change by suggesting that...uh...well...hmm - you'll have to fill in the missing words as I struggled to make any sense of exactly what the connection with fish-head and climate change is.

It just reminded me of certain people I know who seem to spend more time in the ocean than on dry land, who swim relentlessly on training nights, particularly the ones with webbed feet and gills behind their ears that they think their long hair disguises.