Monday, February 01, 2010

When Surfers Evolve


I was going to entitle this post "Aquatic Advertising Conundrums ... Another Occasional Series" but I hope you'll agree that the title I settled on works best. I will be posting several more advertisements with aquatic themes where the product, idea or lifestyle we're being sold isn't immediately, or even ever, clear.

I spotted this undeniably arresting shot when I Googled '"Fish" for some pictures that Nipper 2 needed for a homework exercise. As you can see, it's an attempt by the World Wildlife Fund to highlight the dangers of climate change by suggesting that...uh...well...hmm - you'll have to fill in the missing words as I struggled to make any sense of exactly what the connection with fish-head and climate change is.

It just reminded me of certain people I know who seem to spend more time in the ocean than on dry land, who swim relentlessly on training nights, particularly the ones with webbed feet and gills behind their ears that they think their long hair disguises.

5 comments:

nursemyra said...

wow - it certainly is an arresting image!

mysurf said...

Just love it. I make a post on it this morning on mysurf. Cheers !

O.

mysurf said...

Just love it. I make a post on it this morning on mysurf. Cheers !

O.

Anonymous said...

Just found your blog its awesome. Nice one. This post is certainly eye catching interesting that the surf co's have such creative images reminds me of the excellent surfrider foundation plane image about rubbish. Hard hitting and to the point

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Anonymous said...

this pic reminds me of my mom always calling me a fish cause i was da ONLY ONE that would never come out wen its tyme to kau kau(eat)i would just stay in dat ocean until the sun goes down and dats da hardest tyme to come out cause its the most beautifulest tyme to swim in the late evenings or early mornings.i'm a boogieboarder and no one touched my board cause i was always on it...haha...lovely memories..INI**