Wednesday, April 15, 2009

T Time Fashion With Beach Bum

Spring has felt more like Summer lately so it was off with the California Surf Co. hoodie and out with the T's. Beach Bum is to T shirts as Imelda Marcos was to shoes so when the fine folks at fuelmyblog hooked up with Iffyton High Street and offered me a free T in return for a blog review I had my hand up faster than a vet's up a cow's behind.

lab_image_bruce_lee_TThe Iffyton site allows you to wander along a virtual high street where each quirky "shop" front is themed to tempt you in where you'll find an eclectic range of T shirt designs. After much dithering, my morbid streak had me coming back to the "Dead Celeb" section of the Royal T shop. I couldn't find anything directly associated with surfdom but with a nod to our skateboard riding cousins, I settled on the Bruce Lee T in green.

Bruce Lee is an obscure and politically incorrect Australian slang term for erect nipples. I mention this as the weather's turned chilly today and I now have a right pair of "Bruce Lee's". I should also point out that I don't skateboard and I don't think Bruce Lee did either. If he did and held the deck like that - well - according to this bloke, he'd be a poser. Anyway, I like it and Sea Nymph says the green matches my eyes.

I have absolutely no idea how "ethical" these T shirts are. They might be manufactured in a sweaty shop by tiny lady-boys on their day shift. I'm sure if this is the case, the team at Iffyton will let us know - and make good by laying on some gender reassignment surgery for their workforce.

I'm not taking ecofriendlygreenethicalorganicrenewablerecylable issues lightly it's just that, according to the Guardian, "Men shop less, thus causing the planet limited harm". In mitigation I should therefore direct you to a new-ish company called Rapanui that started as an "underground" (marketing schpeil for "unknown" - unless they represent a hitherto clandestine species of troglodytic clothes manufacturer) T-shirt maker on the Isle of Wight.

Precociously youthful surfers Martin & Rob Drake Knight appear to have come up with an approach to selling clothes that, frankly, I wish more of our high street suppliers would mimic. "Buying a high-street tee, you get a new look for a few days and fund that company to make another tee for next time. If you buy a Rapanui tee, you don’t just get the look; you get supersoft, organic natural fabrics, ethical credentials and your money directly contributes to the wind and solar powered factory in India where your tee was made." Strooth! Not only that, but if you've ever fancied one of your designs on a quality T shirt, email for more info and a design brief.


Jamie Watson said...

That is so nuts about the slang term for Bruce Lee! I had no idea, you totally enlightened me.

Kevin D said...

I have been to the Iffyton factory, in Edmonton - North London, they print over 3m shirts per year..fear thee not!


Beach Bum said...

Kevin - phew! No micro-skirted lady boys slaving away in N.London town ... well, at least not in Iffyton's factory. We are relieved (and yet strangely disappointed).

Jamie - yes, I've a couple of Aussie mates so I'll be checking the veracity of this list. Hope you don't run paddle into any brown eyed mullets next surf xx

Beach Bum said...

I saw the "Made in England" store on Iffyton and thought their slogan was hilarious.

"Fed up with the Yanks who think they rule the world and the Chinese who actually do?"For one far too many Americans actually think that way. The scary part is when the Chinese realize they do rule the world many Americans, use to cheap products and easy credit supplied by the People's Republic, are in for a rude awakening.

Never knew that slang term for Bruce Lee.

The Carolina Parrothead

Beach Bum said...

Yup Parrothead - a hard rain's gonna fall.