...I'd be complaining - but there's a surfer in the picture - so that's OK then. I owe somebody from another wave-related blog a "thank you" for the image but for the life of me I can't remember who needs the nod. Apologies.
Anway, I still won't wear REEF. Scoring women out of ten for the perceived perfection of their posteriors as a way to highlight a brand ranks alongside pushers peddling "Twin Towers Heroin" for taking tastelessness to a high.
And still the REEFsters peddle their wares. Hows about Miss REEF Chile 2007 for just an example? Maybe REEF don't give a damn as long as the $/£/Yen keeps rollin' in. If, like me, you feel their marketing monkeys need to move on why not email Paul Mason, the Director of Corporate Communications at VF, the conglomerate behind REEF and other well known brands. I'm sure he's keen to communicate.