No need to go into the demographics of their customer base here but as aficionados of close fitting male undergarments will know, "AussieBum" is a well known brand of Australian swim wear.
For a while, the company in question sponsored our surfboat team. As any "boatie" will confirm, there's really no substitute for a wedgie to give that extra grip on a slippery seat as you power out through the surf.
Here, the crew from Perran's own team line up for a bout of rigorous buttock flexing. These men can crack a nut between those cheeks without flinching. Moreover, one of them actually is an Aussie bum. A pair of Speedos on the way to the lucky reader who spots the derriere from Down Under.
Ladies Team will be posing next week. There is method in my madness...muhahaha!