Sunday, April 27, 2008

Fine Fleeces From Finisterre

Mention "Finisterre" to most folks here and I'll wager it's still the Shipping Forecast that comes to mind: "Viking, North Utsire, South Utsire, Forties, Cromarty, Forth, Tyne, Dogger, Fisher, German Bight, Humber, Thames, Dover, Wight, Portland..." almost poetic - that deeply satisfying , soporific chant I've drifted oft to sleep to as BBC Radio 4 slides off the air.

Actually, in 2002 Finisterre was renamed "FitzRoy" to avoid confusion with one of Spain's meteorological areas and that, you might think, was that. Finisterre RIP...


..except for the fact that that same year, one Tom Kay (2nd from left) was considering the product development cycle for your typical surf product. Turns out he had a bit of a beef with what he saw as the lack of innovation in the surf industry and a casual disregard for the environment.

With a few mates and some office space adjacent to an old tin mine as base, he founded Finisterre - the "Technical Ethical Online Surf Clothing" company. It sounds like an interesting journey - and one that Tom will be describing in more detail when he shares the experience at a talk he's giving at the Maritime Museum in Falmouth on May the 8th.

lab_image_finisterre_arcusNow I need a new hoody and I quite fancy their Arcus (pictured left). Understated styling, lofted Merino and a lifetime guarantee sounds very good to me for £70. Fortunately, I don't have to go to the "ends of the earth" to get one - they're just down the road in St.Agnes - but you can order online.

1 comment:

Playground Called Earth. said...

I love the shipping forecast...