Sunday, April 27, 2008

Fine Fleeces From Finisterre

Mention "Finisterre" to most folks here and I'll wager it's still the Shipping Forecast that comes to mind: "Viking, North Utsire, South Utsire, Forties, Cromarty, Forth, Tyne, Dogger, Fisher, German Bight, Humber, Thames, Dover, Wight, Portland..." almost poetic - that deeply satisfying , soporific chant I've drifted oft to sleep to as BBC Radio 4 slides off the air.

Actually, in 2002 Finisterre was renamed "FitzRoy" to avoid confusion with one of Spain's meteorological areas and that, you might think, was that. Finisterre RIP...

lab_image_finisterre_team

..except for the fact that that same year, one Tom Kay (2nd from left) was considering the product development cycle for your typical surf product. Turns out he had a bit of a beef with what he saw as the lack of innovation in the surf industry and a casual disregard for the environment.

With a few mates and some office space adjacent to an old tin mine as base, he founded Finisterre - the "Technical Ethical Online Surf Clothing" company. It sounds like an interesting journey - and one that Tom will be describing in more detail when he shares the experience at a talk he's giving at the Maritime Museum in Falmouth on May the 8th.

lab_image_finisterre_arcusNow I need a new hoody and I quite fancy their Arcus (pictured left). Understated styling, lofted Merino and a lifetime guarantee sounds very good to me for £70. Fortunately, I don't have to go to the "ends of the earth" to get one - they're just down the road in St.Agnes - but you can order online.

1 comment:

Playground Called Earth. said...

I love the shipping forecast...