This image was supposed to be the header for another gentle Pro-surfer piss-take like this one here - but an accompanying witty one liner just wasn't forthcoming tonight (feel free to suggest one). I was at first distracted, then simply baffled by the model's pose. It just doesn't work on so many levels.
The picture is one of several spawned by the marketing monkeys at the Hollister company, a brand bastard offspring of Abercrombie & Fitch. Selling clothes to "Dudes" and "Betty's" (since 2000 - there's pedigree for you) - let's credit them with chutzpah, if not taste, for such a blatant jump aboard the surf bus.
I understand they're thinking of opening up some stores in the UK. May I suggest some prime retail locations just next to Fat Willy's Surf Shack in Newquay?