Beach Bum doesn't often rush to post stuff that's offered up for this form of artificial dissemination without checking out the angles and the motivation of the supplicants. But when someone from LX.TV pushed this clip my way, I was prepared to make an exception and stoke up the the marketing shenanigans for Evolution Surfboards.
It was the pink mother of pearl fins that did it for me. Only the Reef wallpaper has had me hit the pause button so quickly, all slack jawed and staring. Olo-style, handcrafted balsa boards designed by Clark Reidel. Olo boards, I learnt, were originally designed for use by Hawaiian royalty. Yes, a thing of beauty and a joy to behold - but you'll need access to equally regal coffers to afford one.