When I lived in Germany back in the early 90's, I was completely landlocked and felt like a fish out of water (in many senses). Back in my flat and fresh out of the bierkeller I'd track down a couple of coconut flavoured blocks of Sex Wax I had lying about and give them a sniff. Imagine a gourmand with a ripe cheese, if you will. Is this how you develop a fetish? I don't know ... but the smell took me back to days on Portstewart strand, paddling out like an eejit on a pop-out board I'd split 50/50 with my old mate "The Gruhn". There's lots of wax out there but for me, Zog's is still the best for your stick.
Check out some dandy wallpapers and a little video of how best to wax your board at http://www.sexwax.com/